Customer Service
AI Virtual Receptionist
24/7 virtual receptionist for calls, scheduling, and customer information.
420+
users
4.5
rating
Software Engineer building scalable products and AI-powered systems.
I design and ship production software across the full stack — from e-commerce platforms and NestJS APIs to fine-tuned AI models, neural networks, and products spanning coaching, healthcare, sales automation, and voice AI.
10+
AI products shipped
DP-100
Microsoft certified
Fine-tuned
Models in production
Mobile AI coaching delivering personalized business guidance on-the-go.
850+
users
4.5
rating
Entrepreneurs needed accessible, personalized coaching beyond desktop sessions — guidance that fits into how they actually work throughout the day.
Cross-platform mobile application with LLM-driven coaching flows, personalized strategy recommendations, and communication training modules backed by scalable API services.
Led product design and full-stack engineering — mobile UX, AI conversation flows, backend services, and production launch.
Production mobile app with steady adoption across coaching and strategy sessions.
Over the last two years, a collection of AI products built on a shared e-commerce platform — fine-tuned models, neural network features, and end-to-end delivery from concept through growth.
Products
10+
Sectors
E-commerce, coaching, healthcare, sales, and voice AI
Scope
Fine-tuning, model deployment, UX, and production launch
Customer Service
24/7 virtual receptionist for calls, scheduling, and customer information.
420+
users
4.5
rating
Sales Automation
Unified sales automation with AI outbound calling, inbound handling, and receptionist services.
310+
users
4.4
rating
AI Coaching
Web-based AI coaching with personalized guidance and performance analytics.
280+
users
4.5
rating
Outbound Sales
Outbound calling AI for lead generation, follow-ups, and appointment setting.
190+
users
4.3
rating
Content Transcription
Transcription for video, audio, podcasts, and meetings with multi-language support.
350+
users
4.5
rating
Healthcare Analytics
AI-powered medical charting that automates patient documentation.
95+
users
4.4
rating
Real Estate Tech
AI platform for property analysis, lead generation, and client communication.
70+
users
4.3
rating
AI Development
Bespoke AI development — chatbots, predictive analytics, and automation systems.
25+
clients
4.6
rating
Business Messaging
Context-aware business texting for customer conversations and appointment reminders.
Production systems from large-scale enterprise delivery to full-stack product builds.
Recent platform work and large-scale enterprise delivery — e-commerce with fine-tuned AI models, telecommunications portals, and full-stack systems at production scale.
Enterprise
Full-stack e-commerce platform integrated with multiple fine-tuned AI models.
A product studio needed a scalable e-commerce foundation that could power multiple AI-driven products — from sales automation to coaching — with shared infrastructure and custom model capabilities.
Next.js and NestJS platform with modular product architecture, LLM inference services, fine-tuned model pipelines, and Azure ML integration for training and deployment workflows.
Led full-stack architecture and AI engineering — e-commerce platform design, model fine-tuning, neural network integration, and production deployment across 10+ AI products.
Production e-commerce and AI platform serving multiple live products with fine-tuned models deployed at scale.
Enterprise
Enterprise web application for telecommunications service management.
A major telecommunications provider needed a web application to help end users understand and manage the plans and services they purchased.
React frontend with Redux state management, GraphQL via Apollo for data operations, and NestJS/Node.js backend services integrated with enterprise CI/CD on AWS.
Contributed to frontend architecture, component design, API integration, and cross-functional delivery on an enterprise engineering team.
Production web application deployed for customer-facing service management at scale.
Enterprise
Full-stack delivery across frontend and backend for a wireline product.
A complex wireline telecommunications product required coordinated frontend and backend engineering across multiple workstreams.
React/Redux frontend with NestJS and Express backend services, GraphQL layer, and Jest-based unit testing integrated into the delivery pipeline.
Worked across frontend and backend — leading frontend development and backend services for the wireline product.
Delivered production features across both frontend and backend layers of the platform.
Full-stack platforms built from concept through deployment.
Product
Marketplace platform for classified and sale products.
The classified and sale market needed a unified platform where users could browse and list products across categories.
Full-stack web application with server-side APIs, database persistence, and a responsive frontend for product discovery and listings.
Designed and built the platform from concept through deployment as a full-stack developer.
Product
Centralized news discovery and aggregation platform.
News consumption was fragmented across sources — users needed a single platform to discover news from multiple publishers.
Web application with backend aggregation services and a frontend optimized for browsing and discovering news content.
Built the full-stack application including backend data services and frontend user experience.
A progression from backend development through full-stack architecture and AI-focused engineering.
2024 → Present
Canada
AI Product Engineering Studio
Leading AI product development and e-commerce platform engineering — fine-tuning models, building neural network-powered features, and shipping production systems across 10+ AI products.
2019 → 2024
Canada
Enterprise Software Consultancy
Leading frontend architecture and full-stack delivery for enterprise web applications, including large-scale telecommunications products.
2019
Pakistan
Software Engineering Firm
Backend engineering and research architecture focused on building scalable logic layers for business growth.
2018 → 2019
Pakistan
Technology Solutions Company
Backend development focused on Laravel applications and REST API design.
I work at the intersection of software engineering, artificial intelligence, automation, and product development — designing systems where traditional application logic meets intelligent, model-driven capabilities.
AI System Flow
From user-facing applications through intelligent agents, tool orchestration, and data pipelines — I design systems where traditional software engineering and AI capabilities work together in production.
Formal credentials, published research, and hands-on model work — fine-tuning LLMs, training neural networks, and deploying models in production.
Certified Azure Data Scientist — ML lifecycle on Azure, from experiment design and model training to deployment and monitoring.
Production experience fine-tuning LLMs and transformer models for coaching, voice AI, sales automation, and domain-specific use cases.
Deep understanding of neural network architectures — from perceptrons and MLPs to GANs, transformers, and modern deep learning systems.
MPhil research thesis on AI-powered prediction analysis, recognized with a gold medal for academic excellence.
Azure Data Scientist Associate
DP-100Microsoft
Designing and implementing data science solutions on Azure — ML pipelines, model training, deployment, monitoring, and responsible AI.
Graduate research in artificial intelligence and neural network-based prediction systems.
Detailed Evaluation Prediction Analysis by Empowering Artificial Intelligence
MPhil Research Thesis · University of Minhaj
Gold Medalist · Top of Class · 2022
Technologies organized by domain — reflecting production experience across the full stack and AI.
I started in web development and UI design, building my foundation through hands-on work on client projects and early-stage products. Over time, I moved from frontend development into full-stack engineering — taking on backend systems, API design, and cloud infrastructure.
Over the last two years, I've focused heavily on AI product engineering — building a full-stack e-commerce platform and shipping 10+ AI products with fine-tuned models for coaching, healthcare, sales automation, voice AI, and content tools.
My AI work is backed by formal training: Microsoft DP-100 certification (Azure Data Scientist Associate), an MPhil in Computer Science with published research on AI-powered prediction analysis, and hands-on experience fine-tuning LLMs and neural network models in production.
Previously, I spent five years as a Frontend Architect at an enterprise software consultancy in Canada, delivering large-scale web applications for telecommunications and enterprise clients — React frontends, NestJS backends, GraphQL APIs, and production CI/CD on AWS.
I also share technical writing on LinkedIn, including a 30-day series breaking down neural networks, transformers, and the ideas behind modern AI — from perceptrons and backpropagation to GANs and gradient descent.
I'm motivated by difficult technical problems: the kind that require thoughtful architecture, clean code, and systems that hold up in production.
Full work history, skills, and education — available as a PDF download.
Azure Data Scientist Associate
MicrosoftDP-100
MPhil (Computer Science)
University of Minhaj
Lahore, Pakistan · 2022
BS Software Engineering
COMSATS University
Lahore, Pakistan · 2014
Intermediate
Model Degree College
Lahore, Pakistan · 2014
Detailed Evaluation Prediction Analysis by Empowering Artificial Intelligence
Gold Medalist · Top of Class · 2022
Technical thinking on AI, system design, and modern engineering — shared publicly as I learn and build.
Follow my technical writing on LinkedIn for ongoing posts on AI, machine learning, and engineering.
View on LinkedInOpen-source tools, starter kits, and experiments — from error handling SDKs to AI automation projects.
Whether you're stuck on architecture, shipping an AI product, or need a full-stack partner — book a call or email. I respond to every message.